I think, at that, we’re talking about the spread of memes and the victory of one memeplex over another… right? Talking about this overarching memeplex, whether it’s too complex to be characterized or not?
The thing is, if we can even consider God an overarching memeplex, then by definition It is characterized. But what this social God is characterized as, is… well… very individual.
(I’m suddenly reminded of David Gamez’s What We Can Never Know, where he argues that neuroscience can’t exist because it’s a study of our perceptions based on our perceptions. )
I’ll go out on a limb and vote Yes to coherency. And, I’d say the personality is that of one who seeks growth. The conflicts you described can be shrunk to, say, a situation where you’re angry at your friend but don’t know how to confront them, so you just hold yourself a little stiffer than usual when they hug you. (The context isn’t important, just the inner turmoil.) One rather angry part of the mind is saying something like, “My chosen people must be freed! Smite thee with locusts and rivers of blood!” Another part would rather not rock the boat, and this part recognizes itself as part of society (universe) and tries to align itself accordingly: “We’re all One, spread the word and lead others to the light.” or just pretend like everything’s normal.
As long as the wrathful side/meme is alive, you won’t really be able to feel that everything is normal-- and you might even blow up if your friend makes a mention of that sensitive topic. Or, maybe you can confront them but not in a strong, structured enough way that they understand what your problem is (because a part of you keeps nagging that speaking up is wrong.)
They’re both Mindset, they’re even a single Mindset… but only once someone has fully matured will they be consistent with their reactions, and secure enough with themselves that they’ll never be bothered by petty things or doubt themselves as they take action. Thus, I see the social God as either a bratty child, an awkward teenager, or going through a midlife crisis.